The company yesterday held a groundbreaking ceremony officiated by the Deputy Menteri Besar of Kelantan, Datuk Ahmad Ya’kob.
The hotel will be built under a partnership agreement between Tune Hotels.com and HLK Group, which has set up a special purpose vehicle company, HLK Ventures Sdn Bhd, to undertake the development and operation of the hotel.
Located in the heart of Kota Bharu next to the State capital’s popular landmark the KB Mall, the new Tune Hotels.com will offer 150 rooms comprising 104 double rooms, 45 twin rooms and 1 wheelchairfriendly room.
Guests will find the hotel’s location very strategic and convenient as it is within close proximity of established shopping outlets.
Tune Hotels.com - KB Sentral, Kota Baru is one of five new hotels that the company expects to open in Malaysia this year. The other hotels scheduled to be open are in Danga Bay, Kota Damansara, Miri and Bintulu.
Its existing hotels are in Kuala Lumpur, KLIA-LCCT, Penang, Kota Kinabalu and Kuching. Tune Hotels.com has also recently opened its first two hotels outside Malaysia in Bali, Indonesia located at Kuta and Double Six,
Legian.
The company's aggressive regional expansion plans include their recent strategic partnership with Evolution Capital Public Company Limited to franchise a roll-out of 44 Tune Hotels.com hotels across Thailand, China,
Bangladesh, the Philippines and Indonesia and Apodis Hospitality Group to invest in, develop and operate 20 Tune Hotels.com hotels across India by 2012.
Together with its expansion plan within Malaysia, Tune Hotels.com expects to have 100 hotels operational
by 2013.
Group CEO of Tune Hotels.com, Mark Lankester (pic) said, with more people travelling due to the proliferation of low cost carriers such as AirAsia, travelers are challenged by full service hotels that charge high rates for accommodation when they arrive.
Managing director of HLK Ventures, TS Ting said the Tune Hotels.com’s business model clicked well with them and the concept is relevant with today’s lifestyle and travel mode.
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